Research can be initiated by different parties, for example we could be talking about academic research, market research, or research initiated by students.
In the case of academic research, I can see definite advantages to Web 2.0 technologies. Crowdsourcing for instance can substantially increase the speed of data collection (researchers can ask contributors for data via Facebook, tweets, and online discussions). Thanks to Web 2.0, content publishers have more flexibility than ever before for interacting with a wide range of users - whether that range be related to age, demographics, geographic location or all of the above, or other factors. In addition, it can drastically reduce the cost of gathering data. Imagine a project that relies on the upload of digital photographs to articulate the history of a particular place. Rather than having to collate thousands of hard copy images, scan them, and upload them to a central database for organization; today's users of digital image capturing devices can upload images directly to a researcher's database where other technologies can assist with the collation and organization, thus saving substantial amounts of money. Also, by involving contributors from various sources, these people become consumers and producers of digital data. According to JISC (the Joint Information Systems Committee), "a United Kingdom non-departmental public body whose role is to support post-16 and higher education, and research, by providing leadership in the use of information and communications technology (ICT) in learning, teaching, research and administration. It is funded by all the UK post-16 and higher education funding councils)." (description downloaded from Wikipedia), who supported the Great War Archive project, the costs involved to submit images and memories of the Great War were approximately £3.50 to capture, catalogue, and distribute compared with around £40 per item if data collecting using more traditional means.
While all this sounds quite fabulous, I think we also need to consider the potential limitations of using crowdsourcing to collect data for research purposes. The one that strikes me as most likely to cause issues is that of the quality of the data collected. In the case of photographs, this could be quite easily overcome, however, if researchers are collecting data whose veracity is more challenging to assess, I think that there may be issues of quality control. How to address these I suppose depends on the type of data and the nature of the research. Questions I cannot answer.
Having said that, according to Matthew Caines of the Guardian newspaper in the UK, "social media platforms, online libraries and digital collaboration tools are now a staple of many researcher practices and have brought new dimensions to problem solving, results sharing, data collection and analysis. And digital converts find them fast, wider reaching, easier to achieve, and more efficient than more traditional methods" (downloaded from Michael Caines).
From the point of view of students conducting research, there are also pros and cons; affordances and constraints. According to Leila Meyer in T.H.E. Journal Magazine,
"Nearly all (99 percent) of teachers surveyed agreed that the vast range of resources technology puts at students' fingertips is a major benefit, and 65 percent said technology helps make students "more self-sufficient researchers."
Several years ago, I worked with AC Nielsen marketing to design and implement training for their market analysts in how to use and sell market demographics software for use by wholesalers and retailers to track and analyse consumer behaviours in order to better target potential consumers of their products. Today, digital media technologies are enabling researchers to use increasingly sophisticated tools to collect data via the internet. The market demographic software is morphing and being re-invented to maximize the affordances of digital technologies so that they can execute online ethnography, online focus groups (which I used to do face-to-face for this client), online interviews, online clinical trials, web-based experiments and online questionnaires. We have all noticed targeted ads on FaceBook - this is one of the new iterations resulting from online consumer behavioural studies. Market research is increasingly making use of developments in Web 2.0 technologies and online communities. The cost reduction in data collection in this field must be exponential, allowing more funds to be injected into other areas of the business - such as product development to meet the needs uncovered by online digital market analysis.
I assume that there are issues of consumer privacy related to the above practices. While consumers can opt out of behavioural targeting on legitimate corporate sites, web site operators that use malware collect sensitive user information without user knowledge. In addition, opting out is often a tedious process which many consumers may give up on, only to regret it later. The web can be a dangerous place for consumers who may fall victim to spamming, data tracking, malware, identity theft, and defamation.
In conclusion, whoever is conducting the research, there are significant gains to be made via the affordances of digital technologies and Web 2.0 but, as in all things related to today's ever-expanding digital technologies, there are concerns and constraints that must be handled with a critical eye, knowledge, and care.
In the case of academic research, I can see definite advantages to Web 2.0 technologies. Crowdsourcing for instance can substantially increase the speed of data collection (researchers can ask contributors for data via Facebook, tweets, and online discussions). Thanks to Web 2.0, content publishers have more flexibility than ever before for interacting with a wide range of users - whether that range be related to age, demographics, geographic location or all of the above, or other factors. In addition, it can drastically reduce the cost of gathering data. Imagine a project that relies on the upload of digital photographs to articulate the history of a particular place. Rather than having to collate thousands of hard copy images, scan them, and upload them to a central database for organization; today's users of digital image capturing devices can upload images directly to a researcher's database where other technologies can assist with the collation and organization, thus saving substantial amounts of money. Also, by involving contributors from various sources, these people become consumers and producers of digital data. According to JISC (the Joint Information Systems Committee), "a United Kingdom non-departmental public body whose role is to support post-16 and higher education, and research, by providing leadership in the use of information and communications technology (ICT) in learning, teaching, research and administration. It is funded by all the UK post-16 and higher education funding councils)." (description downloaded from Wikipedia), who supported the Great War Archive project, the costs involved to submit images and memories of the Great War were approximately £3.50 to capture, catalogue, and distribute compared with around £40 per item if data collecting using more traditional means.
While all this sounds quite fabulous, I think we also need to consider the potential limitations of using crowdsourcing to collect data for research purposes. The one that strikes me as most likely to cause issues is that of the quality of the data collected. In the case of photographs, this could be quite easily overcome, however, if researchers are collecting data whose veracity is more challenging to assess, I think that there may be issues of quality control. How to address these I suppose depends on the type of data and the nature of the research. Questions I cannot answer.
Having said that, according to Matthew Caines of the Guardian newspaper in the UK, "social media platforms, online libraries and digital collaboration tools are now a staple of many researcher practices and have brought new dimensions to problem solving, results sharing, data collection and analysis. And digital converts find them fast, wider reaching, easier to achieve, and more efficient than more traditional methods" (downloaded from Michael Caines).
From the point of view of students conducting research, there are also pros and cons; affordances and constraints. According to Leila Meyer in T.H.E. Journal Magazine,
"Nearly all (99 percent) of teachers surveyed agreed that the vast range of resources technology puts at students' fingertips is a major benefit, and 65 percent said technology helps make students "more self-sufficient researchers."
Teachers also reported that technology enables top students to study topics that interest them to a greater depth and breadth and that students are more engaged by the multimedia formats available online.
The presence of smartphones in classrooms is also enabling students to look up information on-the-fly during class. According to the report, 72 percent of teachers said they or their students use cell phones in class or for assignments, and 42 percent said looking up information during class was the most common school-related use of phones by students.
"Cell phones are becoming particularly popular learning tools, and are now as common to these teachers' classrooms as computer carts," said the report.
Despite the prevalence of smartphones in classrooms and their usefulness for conducting research, school policies and Internet filters are inhibiting their use. The survey found that 97 percent of teachers work in schools that employ Internet filters, restrict cell phone use, and have acceptable use policies (AUPs)." Read more at Leila Meyer
The downside to this unprecedented access to knowledge is that many young students do not have the critical literacy skills to assess or to judge the nature of the information they find online. Leila Meyer's article goes on to comment that:
"Both teachers and students surveyed reported that students today equate "researching" with "Googling," a phenomenon that 76 percent of teachers said is conditioning students to expect to be able to find information quickly and easily. Nearly three-quarters (71 percent) of teachers surveyed think Google and Wikipedia-centric research discourages students from using a wide range of sources, such as online databases, sites of respected news organizations, printed books, or reference librarians.
"Some teachers report that for their students, 'doing research' has shifted from a relatively slow process of intellectual curiosity and discovery to a fast-paced, short-term exercise aimed at locating just enough information to complete an assignment" Leila Meyer
I assume that there are issues of consumer privacy related to the above practices. While consumers can opt out of behavioural targeting on legitimate corporate sites, web site operators that use malware collect sensitive user information without user knowledge. In addition, opting out is often a tedious process which many consumers may give up on, only to regret it later. The web can be a dangerous place for consumers who may fall victim to spamming, data tracking, malware, identity theft, and defamation.
In conclusion, whoever is conducting the research, there are significant gains to be made via the affordances of digital technologies and Web 2.0 but, as in all things related to today's ever-expanding digital technologies, there are concerns and constraints that must be handled with a critical eye, knowledge, and care.










